Publishing Mixer: How to Prepare When Looking for a Publisher

Vladimír Geršl and Mikoláš Tuček

Finding the right publisher requires clear preparation and a strong understanding of what publishers expect. This mixer session will focus on how developers can prepare for publisher meetings, from pitch decks, demos, budgets, timelines, and production plans to presenting their game’s market potential and long-term vision.

The session is designed as an open discussion for registered participants interested in working with publishers. Participants may be asked to submit their pitch decks in advance so the discussion can be better tailored to their projects.

How Publishers Really Discover New Games

Vladimír Geršl will present a unique insider perspective on today’s global game publishing landscape, based on years of scouting and collaboration with publishers worldwide. The talk will explore how publishers actually search for new projects, why traditional cold outreach is becoming increasingly ineffective, and how content oversaturation is reshaping game financing and publishing.

He will also demonstrate how years of consulting know-how, matchmaking, and business development are being transformed into Sail.Game — a data-driven B2B platform designed to connect game studios with the right partners from a network of 200+ publishers and investors, based on their real strategy, focus, and publishing needs.